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Extreme Web Design Business Practices

Jul 15th, 2008 | By Raine Madison | Category: Articles, Design, Featured, General

When running a web design business it is easy to succumb to the competition. Indeed there are so many web designers, both freelancers and businesses, around nowadays that the competition is now on a global scale and not on just a local scale. You are competing not  only with the web design firm down the road, but also the freelance web designer from Romania or India, where much web design and programming work is now being outsourced for cut price rates.

Outsourcing
Outsourcing itself is an extreme web design business practice. In days gone by, outsourcing used to mean physically hiring someone to sit in your office and paying them a large percentage of your takings. That is not the case anymore, as you can easily outsource to developing nations or students via the internet. The money you pay these people is a lot to them but can be considerably less than you pay an employee in your office.

Advertising
Extreme advertising has a good side; it is generally cheaper than traditional advertising and more often than not, it is free. Advertising online exposes you to more than just your local community, it gives you global exposure. Some free yet incredibly powerful methods of advertising your web design business online include:

- Social networking sites such as Facebook, MySpace and twitter
- Forum posting with a signature link to your web design website
- Your own blog; blogging about web design shows your prowess and knowledge and can inevitably lead to more customers
- List building; by building a list of targeted prospective customers you essentially have a database of people to tap into
- Article marketing; by submitting web design and business related articles you become known as an expert in the field which of course leads to increased custom.

The above are some extreme web design business practices that tradition design firms simply have not embraced yet. Many firms stick to the old methods of advertising such as expensive yellow pages ads and magazine ads. That is not to say that those methods do not work, as they do. However free online advertising for your web design business costs virtually nothing and yet can reward you substantially more than simply advertising within your local area.

Extreme web design practices can be employed by anyone, regardless of how big or small your business is or where in the world you are located. Once you reach out to a global customer base then your income potential can skyrocket.

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  2. Extreme Web Design and SEO (Or Lack Thereof)
  3. Web Business Innovation
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  5. Extreme Competition - Using Extreme Web Design to Beat the Big Guys


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